Coca-Cola wants to make sure you know that if you choose healthier drinks, that you can still chook Coke. Of course, they want your business too, and they’re choosing to try to get it by helping you stay more regular and healthier.
In an effort for this giant of the soda business to remain a giant, even amidst a more health-conscious customer base, they have come up with a new product. The new “Coca-Cola Plus” is a sugar-free, calorie-free soda beverage that has added fiber, in the making for the past ten years and inspired by Metamucil.
Coca-Cola Plus contains about one fifth of your daily-recommended fiber intake, which is about five grams. Currently, the drink is only available in Japan.
Coke’s CEO recently reported, “We’re looking to add functional beverages.”
In addition to Coca-Cola Plus, the company is also putting out a version of Canada Dry that will also be fiber enhanced. Some people, however, do not believe that this will take off and become popular. The professor of nutrition at New York State University, Marion Nestle, had this to say: “People who like Coke don’t want it tampered with. People who don’t won’t care. Those seeking fiber can find other sources.”
Other nutritionists join in the skepticism saying that it is, indeed, a hot market for what is now known as functional beverages. However, they doubt that sodas will be able to fill the fiber hole in the American diet. While applauding Coca-Cola’s efforts in this arena, they cite that the fiber they are using is derived from corn and obviously is not the best option for all consumers.
With most Americans getting ten or less grams of fiber per day, these nutritionists are suggesting that they eat more fruits and vegetables that are fresh and wholesome. This, they say, is the best way to ingest fiber that will be beneficial to the system and aid in overall health.
It has also recently been proven that many people who drink just one beverage that contains artificial sweeteners is more likely to have a fairly common form of stroke than those who drink none. They doubt that fiber is going to fix something like that.
For the fiber to actually be beneficial, say advocates against artificial sweeteners, it would have to be in a drink that was not artificially sweetened. Besides, in a world that is ever increasingly health conscious, we’re not sure sodas will actually appear healthy.